Leevi Kokko

Current

Marketing Manager at Fonecta
Member of the Board at Web Analytics Association Finland

Past

Manager, Business Analytics at Fruugo
Service Analyst at Ego Beta
Senior Consultant, Search Marketing and Web Analytics at Satama Interactive

Consultant at Satama Interactive
Project Manager at Satama Interactive
Project Manager at Sonera, TeliaSonera

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3 more...

Education

Taideteollinen korkeakoulu - Konstindustriella högskolan

Recommended

16 people have recommended Leevi

Connections

500+ connections

Industry

Internet

Websites

Leevi Kokko’s Summary

I'm passionate about the Internet as a marketplace, marketing channel, and a way of life. I love creating data-driven cultures in (and with) companies where digital fundamentals such as search engines are taken seriously. I have a strong track record, spanning over a decade, creating search-friendly services with measurable business goals.

Web analytics and search marketing are my core competencies: I'm able to help whether you need a KPI dashboard, a shopping cart tracking set-up, website visibility analysis or an SEM campaign.

I have one foot in the server room and the other in a board room - being able to understand both sides. Having hands-on experience in frontend development (and still doing an occasional hack every now and then :-), I'm able to translate business needs into the techie-talk. I have a strong background as a project manager with access to related processes and practices.

Leevi Kokko’s Specialties:

Web Analytics (systems deployment as well as analysis)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM - Certified Google Adwords Professional)
Web application development
Project management

Leevi Kokko’s Experience

Marketing Manager

Fonecta

(Privately Held; Internet industry)

October 2009 — Present (3 months)
Member of the Board

Web Analytics Association Finland

(Internet industry)

October 2008 — Present (1 year 3 months)
Manager, Business Analytics

Fruugo

(Privately Held; Internet industry)

January 2009 — October 2009 (10 months)

Fruugo is an e-commerce start-up with a vision of making easy and secure cross-border online shopping a reality, bringing together retailers and consumers across Europe. Using Fruugo means being able to use your own language, currency and preferred payment method even when buying from other countries.

My responsibilities included the operational analytics of Fruugo, ranging from methodologies and facilitation to result delivery and analysis. Having strong web analytics expertise, I also translated related business requirements into web analytics specifications and worked with developers through the implementation to secure reliable view to the user behavior on the site.

In the area of search marketing, I built Fruugo's SEO targeting concept, related documentation, and supervised the implementation of our search strategy. The multi-country/multi-language service quickly gained traction, resulting in +140k indexed pages, incoming organic traffic with over 35000 unique search terms, and tenfold visit figures in just four months after open beta launch.
Service Analyst

Ego Beta

(Internet industry)

June 2007 — January 2009 (1 year 8 months)

In my role as a service analyst I was primarily responsible for making sure the service design process of Ego Beta was informed with relevant data through various channels, such as web analytics. At Ego Beta I lead and participated in numerous vendor evaluations for both startups and big corporations, facilitated KPI definition work and web analytics implementations. I also made sure the online services Ego Beta built were extremely search engine friendly, and ran full service SEM activities for selected clients.
Senior Consultant, Search Marketing and Web Analytics

Satama Interactive

(Public Company; 201-500 employees; SAT1V; Internet industry)

January 2007 — June 2007 (6 months)

Consulting various brands in search marketing and web analytics, leading and participating in a number of projects for clients such as Vodafone and Nokia, often in a demanding multi-vendor project organization. In 2007 I was appointed as a senior consultant with the leadership responsibility for Satama's search marketing team.
Consultant

Satama Interactive

(Public Company; 201-500 employees; SAT1V; Internet industry)

January 2005 — December 2006 (2 years )

Consulting on search and web analytics, with wide variety of cases: analytics implementations to campaigns and e-commerce sites, SEO consultation, informing design process with web analytics and training clients & in-house teams were on my agenda, to name few activities.
Project Manager

Satama Interactive

(Public Company; 201-500 employees; SAT1V; Internet industry)

February 2003 — December 2004 (1 year 11 months)

As a project manager at Satama, I had a large project portfolio - anything from online campaign management to business-critical web application projects. Even as a project manager, my work included consulting on web analytics and search issues. The ever-growing demand on these areas finally led me to become a full-time consultant in Jan 2005.
Project Manager

Sonera, TeliaSonera

(Public Company; 10,001 or more employees; TLSN; Internet industry)

January 1999 — February 2003 (4 years 2 months)

During my years at Sonera, I was involved in development of many online spearheads for company's growth areas, such as eLearning. Also general R&D of municipal & health sector online services was my turf. Mostly this meant managing tailored pilot projects, from requirement capture to actual delivery. In parallel, projects in CMS development, localization deployment and UI design process were on my agenda.

Later I became the project manager for browser-based SME business tool suite, developed and launched in cooperation with Sonera's partner network. In this role, I was involved in concepting and developing Sonera's overall ASP (application service provisioning) service offering. Managing partner and subcontractor relationships was also an important part of my daily activities.