Tero Pajunen

Current

• Planner, Co-founder at Gyllene Skor

Past

• Concept Designer at Valve Branding
• Concept Designer at Satama Interactive
• Art Director Assistant at Euro RSCG Finland

1 more...

Recommended

9 people have recommended Tero

Connections

192 connections

Industry

Internet

Tero Pajunen’s Summary

Less is More
- as long as we know and truly understand what is relevant, for whom, when, why and how.

My strongest design driver is that all online and offline tactics need to be based on a clear and realistic business, sales and marketing strategy.

I hope to work with brave, both national and international, companies and clients who seek for better solutions than what the conventional mass marketing has to offer, i.e. who expects innovative concepts and cost effective methods, which support directly the set measurable KPI business goals.

I often like to challenge clients in order to identify the most profitable touch points (channels & contexts), customer segments, product offerings and business models.

To my experience the best clients are the ones who get excited when the discussions are related to either Business Conversion or ROI.

Tero Pajunen’s Specialties:

eBusiness, Strategic Marketing, Concept Design

Additional Information

Tero Pajunen’s Interests:

As today I have visited more than 50 countries. This experience has widen my perspective and has given me a deeper understanding in areas such as intercultural business and communications. Besides reading, I enjoy diving and boxing.

Tero Pajunen’s Groups:

Amnesty International and WWF has given me great opportunities to be more aware of, and participating in, human & animal rights issues.

•    Friends of Japan / Nippon no Yuujin
•    Digital Marketing
•    Creative Mind Finland
•    The Institute of Direct Marketing (IDM)
•    Future Social Media
•    Satama Interactive Alumni
•    Valve
•    IDM Certificate in Digital Marketing for Finnish Students

Tero Pajunen’s Honors:

INTERNATIONAL AWARDS

_Cresta International Advertising Awards
Integrated Campaign - Coffin Shop (2008)

_The Webby Awards
Corporate Communications - UPM Forest Life (2008)

_Eurobest
Websites & Microsites, Bronze
- Coffin Shop (2007)

_Epica
B2B Sites, Silver
- UPM Forest Life (2007)

_The European Excellence Awards
I&R Management Winner
- UPM Forest Life (2007)

SHORTLISTED

_LIA
Digital Media Category
- UPM Forest Life (2007)

_Cannes Lions
Cyber Finalist
- UPM Forest Life (2007)

NATIONAL AWARDS, NOMINATIONS AND JURY

_Young Lions Finland Jury / Print, Cyber and Film (2009)

_Grand One Jury, Best B2C Campaign Category (2009)

_Grand One, Designer of the Year Award
Vuoden tekijä (2008)

_Grand One, Best Design / Best B2B Campaign Award
UPM Forest Life (2008)

_Vuoden Huiput, Honorary Mention
Coffin Shop (2008)

_Grand One, Best Design Award
Nokia High Seize (2007)

_Employee of the Year
Valve Branding (2008) & Satama Interactive (1998)